New platform celebrates positive water news
Make Water Famous founder and chief executive Natasha Wiseman said the platform seeks to entertain and educate people about water by offering good-news stories, presented in an accessible way.
“Great works happen in the water industry and water environment each and every day, while the public hears mainly about the negatives. This sector is too critical for the innovative and collaborative solutions being applied to our many challenges to go unseen and unheard,” Wiseman said.
“Through Make Water Famous we seek to engage, educate and inspire — bringing people’s attention to the ubiquity of water in their everyday lives and the preciousness of this resource in sustaining life on Earth.
“We’ve sought to create a platform that is fun to use and explore, but can also provide answers to the questions people have and the challenges their communities face on water.”
Partnerships manager Evan Pilkington said the platform will offer real-world water experiences, with industry partners invited to get involved by joining the creative community and educational outreach program.
“We are already delivering song-writing workshops about water and planning a global education program about water communications for university students in journalism, science and engineering,” she said.
“As a not-for-profit, we see generating our own good news as a key part of the purpose of Make Water Famous – plus we have a platform to share those stories.”
"As long as there's a water angle"
Wiseman said the water news hub will cover a much wider remit than individual utilities and other organisations in the water sector, both in terms of content and geographical reach.
“There are no limits to what we can cover, as long as there’s a water angle. Make Water Famous is a universal concept that can be applied at all levels, from households and community actions to major infrastructure and intergovernmental dialogues,” she said.
“We are growing our team of highly experienced journalists that understand the complexities of water issues and can communicate them clearly across different formats. We are very excited to see what happens as we bring people together to learn, share and participate in this mission.”
Wiseman said the platform is also a vehicle through which organisations can come together to communicate shared messages and objectives to a much wider audience.