Ozwater'26 Exhibitor Toolkit

5 STEPS TO EXHIBITOR SUCCESS

Ozwater’s Exhibitor Success & ROI Center is your FREE, on-demand, 24/7 exhibiting knowledge resource. Complimentary and proven-effective exhibiting productivity resources help you make sure every dollar and every hour you invest in exhibiting supports your core business objectives and delivers measurable financial value beyond cost. We encourage you to utilise this 5-step exhibitor success program:

Attraction & Immersion: How to Improve Your Stand and Product/Service Presentation/Demonstration
Tuesday, 27 January 2026 from 11:30 am - 12:30 pm AEDT
Registration Link: https://attendee.gotowebinar.com/register/7444705720669528925

What makes a stand demand the attention of attendees? And what do attendees most want to do when visiting a stand? Based on in-depth evaluation of over 42,000 stands in action, this important and timely webinar will answer both of these important questions. Leading exhibiting productivity expert, Jefferson Davis of Competitive Edge, will share the six things a stand must do to be effective. You will also learn why creating an immersive and multisensory visitor experience is critical to your success, and gain practical direction on how to make your product or service presentation more immersive.

Topics include:

Four big reasons why water professionals attend expos
A great stand in five words - how does your stand measure up?
Simple and practical ways to make sure everyone sees your stand
Two major questions your stand must quickly and visually answer
A step-by-step process for analyzing your products/services to find your value proposition
How to design an immersive and interactive in-stand presentation or demonstration
How to use activations and rewards to drive more traffic
Why pre-marketing your stand is critical
Overview of Do-It-Yourself pre-marketing channels and Ozwater exhibitor marketing opportunities
Q&A with the Ozwater team and Mr. Davis

10 Big Mistakes Stand Staffers Make That Limit Traffic and ROI

Tuesday, 21 April 2026 from 11:30 am - 12:30 pm AEST

Registration Link: https://attendee.gotowebinar.com/register/1154763636511914071

Tradeshows are about putting your company identity, products and services, and your staff face-to-face with people who can influence and make buying decisions. Attendees use tradeshows for more than just product evaluation, they also evaluate the people behind the brands. The people you put in your stand will have a significant impact on whether or not you succeed at exhibiting. Untrained stand staffers unknowingly make behavioral and communication errors that limit traffic, reduce lead quantity and quality, and in some cases may even impact your brand identity in the marketplace. Register all of your stand staff for this important new webinar that will help them understand the 10 biggest mistakes that stand staffers make. Beyond just pointing out the mistake, this webinar will present practical tips for each mistake.