--- title: Exhibitor Tool Kit description: Tool kit providing exhibitors with advanced strategies for maximizing their ROI at Ozwater'25 --- [![Indigo by AWA logo](https://www.awa.asn.au/hs-fs/hubfs/AWA-Website/Logos/Indigo_colour.png?height=24&name=Indigo_colour.png)](https://indigo.awa.asn.au/) [![Ozwater logo](https://www.awa.asn.au/hs-fs/hubfs/AWA-Website/Logos/Ozwater.png?height=24&name=Ozwater.png)](https://www.ozwater.org/) [![Careers in Water logo](https://www.awa.asn.au/hs-fs/hubfs/AWA-Website/Logos/Careers%20in%20Water_colour.png?height=24&name=Careers%20in%20Water_colour.png)](https://www.careersinwater.com.au/) [![NWW logo](https://www.awa.asn.au/hs-fs/hubfs/AWA-Website/Logos/NWW.png?height=24&name=NWW.png)](https://www.nationalwaterweek.org/) - [Join ![user icon](https://www.awa.asn.au/hubfs/website-assets-2021/icons/awa-nav-user-icon.svg "user icon")](https://www.awa.asn.au/new-registration) - [Member Hub ![user icon](https://www.awa.asn.au/hubfs/website-assets-2021/icons/awa-nav-locked-icon.svg "user icon")](https://memberhub.awa.asn.au) - 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[ Branch committees ](https://www.awa.asn.au/local-branch) - [ Specialist Networks ](https://www.awa.asn.au/membership-specialist-water-networks) - [ Young Water Professionals ](https://www.awa.asn.au/young-water-professionals) - [ Membership for my organisation ](https://www.awa.asn.au/membership/corporate) Show submenu for Membership for my organisation ![Plus icon](https://www.awa.asn.au/hubfs/website-assets-2021/icons/awa-menu-plus-icon.svg) ![Plus icon](https://www.awa.asn.au/hubfs/website-assets-2021/icons/awa-menu-minus-icon.svg) --- - [ B2B ](https://www.awa.asn.au/business-connections) - [ Australian Water Directory ](https://www.awa.asn.au/digital-marketplace) - [ Careers in Water ](https://www.careersinwater.com.au) Show submenu for Careers in Water ![Plus icon](https://www.awa.asn.au/hubfs/website-assets-2021/icons/awa-menu-plus-icon.svg) ![Plus icon](https://www.awa.asn.au/hubfs/website-assets-2021/icons/awa-menu-minus-icon.svg) - [ Jobs Board ](https://www.careersinwater.com.au/jobs) - 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[ Upcoming Events ](https://www.awa.asn.au/upcoming-events) - [ Events Calendar ](https://www.awa.asn.au/national-events-calendar) - [ Ozwater ](https://www.awa.asn.au/events/ozwater) - [ Photo Gallery ](https://www.flickr.com/photos/133291504@N03/albums) - [ Awards ](https://www.awa.asn.au/awards) Show submenu for Awards ![Plus icon](https://www.awa.asn.au/hubfs/website-assets-2021/icons/awa-menu-plus-icon.svg) ![Plus icon](https://www.awa.asn.au/hubfs/website-assets-2021/icons/awa-menu-minus-icon.svg) - [ Awards Overview ](https://www.awa.asn.au/awards) - [ Individual Awards ](https://www.awa.asn.au/awards-individual) - [ Chris Davis AM Fellowship ](https://www.awa.asn.au/chris-davis-am-fellowship) - [ Guy Parker Award ](https://www.awa.asn.au/guy-parker-award) - [ Organisation Awards ](https://www.awa.asn.au/awards-organisation) - [ Student Awards ](https://www.awa.asn.au/student-awards) - [ Australian Stockholm Junior Water Prize ](https://www.awa.asn.au/awards/student-awards/asjwp) - 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[ Upcoming Events ](https://www.awa.asn.au/upcoming-events) - [ Events Calendar ](https://www.awa.asn.au/national-events-calendar) - [ Ozwater ](https://www.awa.asn.au/events/ozwater) - [ Photo Gallery ](https://www.flickr.com/photos/133291504@N03/albums) - [ Awards ](https://www.awa.asn.au/awards) Show submenu for Awards ![Plus icon](https://www.awa.asn.au/hubfs/website-assets-2021/icons/awa-menu-plus-icon.svg) ![Plus icon](https://www.awa.asn.au/hubfs/website-assets-2021/icons/awa-menu-minus-icon.svg) - [ Awards Overview ](https://www.awa.asn.au/awards) - [ Individual Awards ](https://www.awa.asn.au/awards-individual) - [ Chris Davis AM Fellowship ](https://www.awa.asn.au/chris-davis-am-fellowship) - [ Guy Parker Award ](https://www.awa.asn.au/guy-parker-award) - [ Organisation Awards ](https://www.awa.asn.au/awards-organisation) - [ Student Awards ](https://www.awa.asn.au/student-awards) - [ Australian Stockholm Junior Water Prize ](https://www.awa.asn.au/awards/student-awards/asjwp) - [ View Honour Roll ](https://www.awa.asn.au/awards-honour-roll) - [ Programs ](https://www.awa.asn.au/programs) Show submenu for Programs ![Plus icon](https://www.awa.asn.au/hubfs/website-assets-2021/icons/awa-menu-plus-icon.svg) ![Plus icon](https://www.awa.asn.au/hubfs/website-assets-2021/icons/awa-menu-minus-icon.svg) - [ International Program ](https://www.awa.asn.au/programs/international) - [ Advocacy ](https://www.awa.asn.au/advocacy) - [ Mentoring ](https://www.awa.asn.au/programs/mentoring) - [ Graduate Program - Water ](https://www.awa.asn.au/program/graduate-program-water) - [ National Water Week ](https://www.nationalwaterweek.org) - [ Circular Water Taskforce ](https://www.awa.asn.au/program/circular-water-taskforce) - [ ANZBP ](https://www.biosolids.com.au/) ![](https://www.awa.asn.au/hubfs/website-assets-2021/icons/icon-nav-hamburger.svg) ![](https://www.awa.asn.au/hubfs/website-assets-2021/icons/icon-nav-close.svg) # Ozwater'26 Exhibitor Toolkit 5 STEPS TO EXHIBITOR SUCCESS Ozwater’s Exhibitor Success & ROI Center is your FREE, on-demand, 24/7 exhibiting knowledge resource. Complimentary and proven-effective exhibiting productivity resources help you make sure every dollar and every hour you invest in exhibiting supports your core business objectives and delivers measurable financial value beyond cost. We encourage you to utilise this 5-step exhibitor success program: ![EXHIBITOR TOOLKIT](https://www.awa.asn.au/hs-fs/hubfs/TOOLKIT%20BANNERS.jpg?width=2000&height=458&name=TOOLKIT%20BANNERS.jpg "EXHIBITOR TOOLKIT")     1. [Tradeshow Planning & Management Tool (Excel spreadsheet)](https://www.awa.asn.au/hubfs/Ozwater24/Exhibitor%20Portal/Tradeshow%20Planning%20%26%20Management%20Tool.xlsx) 2.[Exhibit Budgeting & Cost Control Tool (Excel spreadsheet)](https://www.awa.asn.au/hubfs/Ozwater24/Exhibitor%20Portal/Exhibit%20Budgeting%20%26%20Cost%20Control%20Tool.xls) 3. [Exhibiting & Financial Performance Metrics Tool (Excel spreadsheet)](https://www.awa.asn.au/hubfs/Ozwater24/Exhibitor%20Portal/Exhibiting%20%26%20Financial%20Performance%20Metrics%20Tool.xlsx) ![TOOLKIT BANNERSa](https://www.awa.asn.au/hs-fs/hubfs/TOOLKIT%20BANNERSa.jpg?width=2000&height=458&name=TOOLKIT%20BANNERSa.jpg "TOOLKIT BANNERSa") 1. [Define Your Outcomes](https://www.awa.asn.au/hubfs/Ozwater24/Exhibitor%20Portal/Define%20Your%20Outcomes.pdf) – 28 February 2026 2. [Manage Your Visitor’s Experience](https://www.awa.asn.au/hubfs/Ozwater24/Exhibitor%20Portal/Manage%20Your%20Visitors%20Experience.pdf) –  16 March 2026 3. [Identify & Attract Your Ideal Visitors](https://www.awa.asn.au/hubfs/Ozwater24/Exhibitor%20Portal/Identify%20%26%20Attract%20Your%20Ideal%20Visitors.pdf) – 30 March 2026 4. [Manage Your Leads](https://www.awa.asn.au/hubfs/Ozwater24/Exhibitor%20Portal/Manage%20Your%20Leads.pdf) – 15 April 2026 5. [Measure Your Performance & ROI ](https://www.awa.asn.au/hubfs/Ozwater24/Exhibitor%20Portal/Measure%20Your%20Performance%20%26%20ROI.pdf)- 1 May 2026 and after event ![EXHIBITOR TOOLKIT](https://www.awa.asn.au/hs-fs/hubfs/TOOLKIT%20BANNERS3-1.jpg?width=2000&height=458&name=TOOLKIT%20BANNERS3-1.jpg "EXHIBITOR TOOLKIT") **10 Big Mistakes Stand Staffers Make That Limit Traffic and ROI ** [View webinar recording here >](https://www.awa.asn.au/hubfs/2026-04-21_Biggest_Mistakes_Stand_Staffers_Make_That_Limit_Traffic_ROI.mp4) **Attraction & Immersion: How to Improve Your Stand and Product/Service Presentation/Demonstration** [View webinar recording here >](https://www.awa.asn.au/hubfs/Ozwater_Exhibitor_Webinar_2026-02-11_Attraction_Immersion_How%20to%20Improve%20Your%20Stand%20and%20Product-Service%20Presentation.mp4) **Inside Your Exhibiting Numbers: Budgeting, Cost Control, Measuring & Reporting Performance & ROI**   [View webinar recording here >](https://attendee.gotowebinar.com/register/3080104147712120150) **How to Improve Ozwater Lead Quality & Conversion**     [View webinar recording here >](https://attendee.gotowebinar.com/register/2693764349014063198) **How to Increase Brand Awareness & Drive Stand Traffic at Ozwater**   View webinar: **Countdown to Exhibitor Success at Ozwater ** [View webinar recording here >](https://attendee.gotowebinar.com/recording/6668910095248017752) ![TOOLKIT BANNERS4-1](https://www.awa.asn.au/hs-fs/hubfs/TOOLKIT%20BANNERS4-1.jpg?width=2000&height=458&name=TOOLKIT%20BANNERS4-1.jpg "TOOLKIT BANNERS4-1") **Plan for Success:** - [Two Important Outcomes Your Stand Should Deliver](https://www.awa.asn.au/hubfs/Ozwater24/Exhibitor%20Portal/Two_Important_Outcomes_Your_Exhibit_Should_Deliver.pdf) - [Planning to Win: Exhibiting by Objectives](https://www.awa.asn.au/hubfs/Ozwater24/Exhibitor%20Portal/Planning_to_Win-Exhibiting_by_Objectives.pdf) Promote Your Participation: - [How to Discover Your Attendee Value Proposition](https://www.awa.asn.au/hubfs/Ozwater24/Exhibitor%20Portal/How%20to%20Leverage%20Your%20Virtual%20Booth%20to%20Drive%20Traffic%20to%20Your%20Live%20Booth.pdf) - [High Impact Pre-Show Marketing](https://www.awa.asn.au/hubfs/Ozwater24/Exhibitor%20Portal/High-Impact%20Pre-Show%20Marketing.pdf) - [How to Rewrite Your Exhibitor Listing to Drive Stand Traffic](https://www.awa.asn.au/hubfs/Ozwater24/Exhibitor%20Portal/How%20to%20Rewrite%20Your%20Exhibitor%20Listing%20To%20Drive%20Booth%20Traffic.pdf) Create an Effective Stand: - [Ozwater 2025 Standout Exhibits Report](https://www.awa.asn.au/hubfs/Ozwater_2025_Standout_Exhibits_Report.pdf) - [So Why Should an Attendee Visit Your Stand?](https://www.awa.asn.au/hubfs/Ozwater24/Exhibitor%20Portal/So%20Why%20Should%20an%20Attendee%20Visit%20Your%20Booth.pdf) - [How to Design an Immersive In-Stand Visitor Experience](https://www.awa.asn.au/hubfs/Ozwater24/Exhibitor%20Portal/How%20to%20Design%20an%20Immersive%20In-Booth%20Visitor%20Experience.pdf) Prepare Your Staff: - [Staffing for Success](https://www.awa.asn.au/hubfs/Ozwater24/Exhibitor%20Portal/Staffing%20for%20Success.pdf) - [Tradeshow Attendee Rules of Engagement](https://www.awa.asn.au/hubfs/Ozwater24/Exhibitor%20Portal/Tradeshow%20Attendee%20Rules%20of%20Engagement.pdf) Manage Your Leads: - [CEIR Industry Insight Report: How Exhibitors Can Improve Lead Quality & Sales Conversion](https://www.awa.asn.au/hubfs/Ozwater24/Exhibitor%20Portal/CEIR%20Industry%20Insight%20Report-How%20Exhibitors%20Can%20Improve%20Lead%20Quality%20and%20Sales%20Conversion.pdf) - [Closed-Loop Lead Management](https://www.awa.asn.au/hubfs/Ozwater24/Exhibitor%20Portal/Closed-Loop%20Lead%20Management.pdf) Measure Your Performance & ROI: - [Three Important Questions Your Boss Might Ask You](https://www.awa.asn.au/hubfs/Ozwater24/Exhibitor%20Portal/Three%20Important%20Questions%20Your%20Boss%20Might%20Ask%20You%20About%20Your%20Tradeshow%20Program.pdf) - [Exhibit Measurement Made Easy](https://www.awa.asn.au/hubfs/Ozwater24/Exhibitor%20Portal/Exhibit%20Measurement%20Made%20Easy.pdf) ![TOOLKIT ](https://www.awa.asn.au/hs-fs/hubfs/TOOLKIT%20BANNERS5.jpg?width=2000&height=458&name=TOOLKIT%20BANNERS5.jpg "TOOLKIT ") AWA have made special arrangements with tradeshow productivity expert, Jefferson Davis to answer any exhibiting productivity questions you may have. Please take advantage of this free service to get quick expert answers to your most pressing questions and challenges. [![Submit your question](https://no-cache.hubspot.com/cta/default/14568786/2e562737-c785-427c-9fce-d9a6b13da437.png)](https://cta-redirect.hubspot.com/cta/redirect/14568786/2e562737-c785-427c-9fce-d9a6b13da437) ![white arrow pointing upwards](https://www.awa.asn.au/hubfs/website-assets-2021/icons/awa-white-arrow-up.svg) Top [![Footer-logo-02](https://www.awa.asn.au/hubfs/Footer-logo-02.svg) ](https://www.awa.asn.au/) The **Australian Water Association** acknowledges the Traditional Custodians across Australia, where we live, work and play, for their deep connection to our precious waters and land. We pay our respects to Elders past and present, and the ancestors who have cared, protected and nurtured Country for many thousands of years.   Aboriginal and Torres Strait Islander people should be aware that this website may contain images, voices, and names of people who have passed away. 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