Ozwater'26 Exhibitor Toolkit
5 STEPS TO EXHIBITOR SUCCESS
Ozwater’s Exhibitor Success & ROI Center is your FREE, on-demand, 24/7 exhibiting knowledge resource. Complimentary and proven-effective exhibiting productivity resources help you make sure every dollar and every hour you invest in exhibiting supports your core business objectives and delivers measurable financial value beyond cost. We encourage you to utilise this 5-step exhibitor success program:
1. Define Your Outcomes – 28 February 2026
2. Manage Your Visitor’s Experience – 16 March 2026
3. Identify & Attract Your Ideal Visitors – 30 March 2026
4. Manage Your Leads – 15 April 2026
5. Measure Your Performance & ROI - 1 May 2026 and after event
10 Big Mistakes Stand Staffers Make That Limit Traffic and ROI
Tuesday, 21 April 2026 from 11:30 am - 12:30 pm AEST
Registration Link:
https://register.gotowebinar.com/register/1154763636511914071
Tradeshows are about putting your company identity, products and services, and your staff face-to-face with people who can influence and make buying decisions. Attendees use tradeshows for more than just product evaluation, they also evaluate the people behind the brands. The people you put in your stand will have a significant impact on whether or not you succeed at exhibiting. Untrained stand staffers unknowingly make behavioral and communication errors that limit traffic, reduce lead quantity and quality, and in some cases may even impact your brand identity in the marketplace. Register all of your stand staff for this important new webinar that will help them understand the 10 biggest mistakes that stand staffers make. Beyond just pointing out the mistake, this webinar will present practical tips for each mistake.
Attraction & Immersion: How to Improve Your Stand and Product/Service Presentation/Demonstration
Inside Your Exhibiting Numbers: Budgeting, Cost Control, Measuring & Reporting Performance & ROI
How to Increase Brand Awareness & Drive Stand Traffic at Ozwater
View webinar:
Countdown to Exhibitor Success at Ozwater
Plan for Success:
Promote Your Participation:
- How to Discover Your Attendee Value Proposition
- High Impact Pre-Show Marketing
- How to Rewrite Your Exhibitor Listing to Drive Stand Traffic
Create an Effective Stand:
- Ozwater 2025 Standout Exhibits Report
- So Why Should an Attendee Visit Your Stand?
- How to Design an Immersive In-Stand Visitor Experience
Prepare Your Staff:
Manage Your Leads:
- CEIR Industry Insight Report: How Exhibitors Can Improve Lead Quality & Sales Conversion
- Closed-Loop Lead Management
Measure Your Performance & ROI:
AWA have made special arrangements with tradeshow productivity expert, Jefferson Davis to answer any exhibiting productivity questions you may have. Please take advantage of this free service to get quick expert answers to your most pressing questions and challenges.
