--- title: "Food and fashion draining world’s water supply: WaterAid" description: Products Australians might take for granted, like a cotton t-shirt or the avocado on their toast, are making it harder for marginalised communities around the world to access clean water, a new report --- [![Indigo by AWA logo](https://www.awa.asn.au/hs-fs/hubfs/AWA-Website/Logos/Indigo_colour.png?height=24&name=Indigo_colour.png)](https://indigo.awa.asn.au/) [![Ozwater logo](https://www.awa.asn.au/hs-fs/hubfs/AWA-Website/Logos/Ozwater.png?height=24&name=Ozwater.png)](https://www.ozwater.org/) [![Careers in Water logo](https://www.awa.asn.au/hs-fs/hubfs/AWA-Website/Logos/Careers%20in%20Water_colour.png?height=24&name=Careers%20in%20Water_colour.png)](https://www.careersinwater.com.au/) [![NWW logo](https://www.awa.asn.au/hs-fs/hubfs/AWA-Website/Logos/NWW.png?height=24&name=NWW.png)](https://www.nationalwaterweek.org/) - [Join ![user icon](https://www.awa.asn.au/hubfs/website-assets-2021/icons/awa-nav-user-icon.svg "user icon")](https://www.awa.asn.au/new-registration) - [Member Hub ![user icon](https://www.awa.asn.au/hubfs/website-assets-2021/icons/awa-nav-locked-icon.svg "user icon")](https://memberhub.awa.asn.au) - [About us ![about us icon](https://www.awa.asn.au/hubfs/website-assets-2021/icons/awa-nav-about-us-icon-copy.svg "about us icon")](https://www.awa.asn.au/about) - [Contact us ![contact icon](https://www.awa.asn.au/hubfs/website-assets-2021/icons/awa-nav-contact-icon.svg "contact icon")](https://www.awa.asn.au/contact-us) [Skip to content](https://www.awa.asn.au/resources/latest-news/environment/natural-environment/food-and-fashion-draining-worlds-water-supply-wateraid#main-content) [![Australian Water Association | 60 Years](https://www.awa.asn.au/hs-fs/hubfs/images/logos/AWA-logo@2x.png?width=180&height=85&name=AWA-logo@2x.png "Australian Water Association | 60 Years")](https://awa.asn.au) - [ Home ](https://www.awa.asn.au) - [ Membership ](https://www.awa.asn.au/membership) Show submenu for Membership ![Plus icon](https://www.awa.asn.au/hubfs/website-assets-2021/icons/awa-menu-plus-icon.svg) ![Plus icon](https://www.awa.asn.au/hubfs/website-assets-2021/icons/awa-menu-minus-icon.svg) - [ Membership for me ](https://www.awa.asn.au/membership/individual) Show submenu for Membership for me ![Plus icon](https://www.awa.asn.au/hubfs/website-assets-2021/icons/awa-menu-plus-icon.svg) ![Plus icon](https://www.awa.asn.au/hubfs/website-assets-2021/icons/awa-menu-minus-icon.svg) --- - [ Branch committees ](https://www.awa.asn.au/local-branch) - [ Specialist Networks ](https://www.awa.asn.au/membership-specialist-water-networks) - [ Young Water Professionals ](https://www.awa.asn.au/young-water-professionals) - [ Membership for my organisation ](https://www.awa.asn.au/membership/corporate) Show submenu for Membership for my organisation ![Plus icon](https://www.awa.asn.au/hubfs/website-assets-2021/icons/awa-menu-plus-icon.svg) ![Plus icon](https://www.awa.asn.au/hubfs/website-assets-2021/icons/awa-menu-minus-icon.svg) --- - [ B2B ](https://www.awa.asn.au/business-connections) - [ Australian Water Directory ](https://www.awa.asn.au/digital-marketplace) - [ Careers in Water ](https://www.careersinwater.com.au) Show submenu for Careers in Water ![Plus icon](https://www.awa.asn.au/hubfs/website-assets-2021/icons/awa-menu-plus-icon.svg) ![Plus icon](https://www.awa.asn.au/hubfs/website-assets-2021/icons/awa-menu-minus-icon.svg) - [ Jobs Board ](https://www.careersinwater.com.au/jobs) - [ Resources ](https://www.awa.asn.au/resources) Show submenu for Resources ![Plus icon](https://www.awa.asn.au/hubfs/website-assets-2021/icons/awa-menu-plus-icon.svg) ![Plus icon](https://www.awa.asn.au/hubfs/website-assets-2021/icons/awa-menu-minus-icon.svg) - [ Indigo ](https://indigo.awa.asn.au/) - [ Latest Industry News ](https://www.awa.asn.au/resources/latest-news) - [ Strategy 2030 ](https://www.awa.asn.au/strategy-2030) - [ Current Magazine ](https://www.awa.asn.au/member-magazine) - [ Water e-Journal ](https://www.awa.asn.au/resources/water-e-journal) - [ Reconciliation Action Plan ](https://www.awa.asn.au/resources/reconciliation-action-plan) - [ Future of Water Report ](https://www.awa.asn.au/resources/futureofwaterreport) - [ Podcasts ](https://www.awa.asn.au/podcasts) - [ Advertising & Media ](https://www.awa.asn.au/resources/media-releases) - [ Past Papers ](https://www.ozwater.org/program/past-papers) - [ Events ](https://www.awa.asn.au/upcoming-events) Show submenu for Events ![Plus icon](https://www.awa.asn.au/hubfs/website-assets-2021/icons/awa-menu-plus-icon.svg) ![Plus icon](https://www.awa.asn.au/hubfs/website-assets-2021/icons/awa-menu-minus-icon.svg) - [ Upcoming Events ](https://www.awa.asn.au/upcoming-events) - [ Events Calendar ](https://www.awa.asn.au/national-events-calendar) - [ Ozwater ](https://www.awa.asn.au/events/ozwater) - [ Photo Gallery ](https://www.flickr.com/photos/133291504@N03/albums) - [ Awards ](https://www.awa.asn.au/awards) Show submenu for Awards ![Plus icon](https://www.awa.asn.au/hubfs/website-assets-2021/icons/awa-menu-plus-icon.svg) ![Plus icon](https://www.awa.asn.au/hubfs/website-assets-2021/icons/awa-menu-minus-icon.svg) - [ Awards Overview ](https://www.awa.asn.au/awards) - [ Individual Awards ](https://www.awa.asn.au/awards-individual) - [ Chris Davis AM Fellowship ](https://www.awa.asn.au/chris-davis-am-fellowship) - [ Guy Parker Award ](https://www.awa.asn.au/guy-parker-award) - [ Organisation Awards ](https://www.awa.asn.au/awards-organisation) - [ Student Awards ](https://www.awa.asn.au/student-awards) - [ Australian Stockholm Junior Water Prize ](https://www.awa.asn.au/awards/student-awards/asjwp) - [ View Honour Roll ](https://www.awa.asn.au/awards-honour-roll) - [ Programs ](https://www.awa.asn.au/programs) Show submenu for Programs ![Plus icon](https://www.awa.asn.au/hubfs/website-assets-2021/icons/awa-menu-plus-icon.svg) ![Plus icon](https://www.awa.asn.au/hubfs/website-assets-2021/icons/awa-menu-minus-icon.svg) - [ International Program ](https://www.awa.asn.au/programs/international) - [ Advocacy ](https://www.awa.asn.au/advocacy) - [ Mentoring ](https://www.awa.asn.au/programs/mentoring) - [ Graduate Program - Water ](https://www.awa.asn.au/program/graduate-program-water) - [ National Water Week ](https://www.nationalwaterweek.org) - [ Circular Water Taskforce ](https://www.awa.asn.au/program/circular-water-taskforce) - [ ANZBP ](https://www.biosolids.com.au/) - [ Home ](https://www.awa.asn.au) - [ Membership ](https://www.awa.asn.au/membership) Show submenu for Membership ![Plus icon](https://www.awa.asn.au/hubfs/website-assets-2021/icons/awa-menu-plus-icon.svg) ![Plus icon](https://www.awa.asn.au/hubfs/website-assets-2021/icons/awa-menu-minus-icon.svg) - [ Membership for me ](https://www.awa.asn.au/membership/individual) Show submenu for Membership for me ![Plus icon](https://www.awa.asn.au/hubfs/website-assets-2021/icons/awa-menu-plus-icon.svg) ![Plus icon](https://www.awa.asn.au/hubfs/website-assets-2021/icons/awa-menu-minus-icon.svg) --- - [ Branch committees ](https://www.awa.asn.au/local-branch) - [ Specialist Networks ](https://www.awa.asn.au/membership-specialist-water-networks) - [ Young Water Professionals ](https://www.awa.asn.au/young-water-professionals) - [ Membership for my organisation ](https://www.awa.asn.au/membership/corporate) Show submenu for Membership for my organisation ![Plus icon](https://www.awa.asn.au/hubfs/website-assets-2021/icons/awa-menu-plus-icon.svg) ![Plus icon](https://www.awa.asn.au/hubfs/website-assets-2021/icons/awa-menu-minus-icon.svg) --- - [ B2B ](https://www.awa.asn.au/business-connections) - [ Australian Water Directory ](https://www.awa.asn.au/digital-marketplace) - [ Careers in Water ](https://www.careersinwater.com.au) Show submenu for Careers in Water ![Plus icon](https://www.awa.asn.au/hubfs/website-assets-2021/icons/awa-menu-plus-icon.svg) ![Plus icon](https://www.awa.asn.au/hubfs/website-assets-2021/icons/awa-menu-minus-icon.svg) - [ Jobs Board ](https://www.careersinwater.com.au/jobs) - [ Resources ](https://www.awa.asn.au/resources) Show submenu for Resources ![Plus icon](https://www.awa.asn.au/hubfs/website-assets-2021/icons/awa-menu-plus-icon.svg) ![Plus icon](https://www.awa.asn.au/hubfs/website-assets-2021/icons/awa-menu-minus-icon.svg) - [ Indigo ](https://indigo.awa.asn.au/) - [ Latest Industry News ](https://www.awa.asn.au/resources/latest-news) - [ Strategy 2030 ](https://www.awa.asn.au/strategy-2030) - [ Current Magazine ](https://www.awa.asn.au/member-magazine) - [ Water e-Journal ](https://www.awa.asn.au/resources/water-e-journal) - [ Reconciliation Action Plan ](https://www.awa.asn.au/resources/reconciliation-action-plan) - [ Future of Water Report ](https://www.awa.asn.au/resources/futureofwaterreport) - [ Podcasts ](https://www.awa.asn.au/podcasts) - [ Advertising & Media ](https://www.awa.asn.au/resources/media-releases) - [ Past Papers ](https://www.ozwater.org/program/past-papers) - [ Events ](https://www.awa.asn.au/upcoming-events) Show submenu for Events ![Plus icon](https://www.awa.asn.au/hubfs/website-assets-2021/icons/awa-menu-plus-icon.svg) ![Plus icon](https://www.awa.asn.au/hubfs/website-assets-2021/icons/awa-menu-minus-icon.svg) - [ Upcoming Events ](https://www.awa.asn.au/upcoming-events) - [ Events Calendar ](https://www.awa.asn.au/national-events-calendar) - [ Ozwater ](https://www.awa.asn.au/events/ozwater) - [ Photo Gallery ](https://www.flickr.com/photos/133291504@N03/albums) - [ Awards ](https://www.awa.asn.au/awards) Show submenu for Awards ![Plus icon](https://www.awa.asn.au/hubfs/website-assets-2021/icons/awa-menu-plus-icon.svg) ![Plus icon](https://www.awa.asn.au/hubfs/website-assets-2021/icons/awa-menu-minus-icon.svg) - [ Awards Overview ](https://www.awa.asn.au/awards) - [ Individual Awards ](https://www.awa.asn.au/awards-individual) - [ Chris Davis AM Fellowship ](https://www.awa.asn.au/chris-davis-am-fellowship) - [ Guy Parker Award ](https://www.awa.asn.au/guy-parker-award) - [ Organisation Awards ](https://www.awa.asn.au/awards-organisation) - [ Student Awards ](https://www.awa.asn.au/student-awards) - [ Australian Stockholm Junior Water Prize ](https://www.awa.asn.au/awards/student-awards/asjwp) - [ View Honour Roll ](https://www.awa.asn.au/awards-honour-roll) - [ Programs ](https://www.awa.asn.au/programs) Show submenu for Programs ![Plus icon](https://www.awa.asn.au/hubfs/website-assets-2021/icons/awa-menu-plus-icon.svg) ![Plus icon](https://www.awa.asn.au/hubfs/website-assets-2021/icons/awa-menu-minus-icon.svg) - [ International Program ](https://www.awa.asn.au/programs/international) - [ Advocacy ](https://www.awa.asn.au/advocacy) - [ Mentoring ](https://www.awa.asn.au/programs/mentoring) - [ Graduate Program - Water ](https://www.awa.asn.au/program/graduate-program-water) - [ National Water Week ](https://www.nationalwaterweek.org) - [ Circular Water Taskforce ](https://www.awa.asn.au/program/circular-water-taskforce) - [ ANZBP ](https://www.biosolids.com.au/) ![](https://www.awa.asn.au/hubfs/website-assets-2021/icons/icon-nav-hamburger.svg) ![](https://www.awa.asn.au/hubfs/website-assets-2021/icons/icon-nav-close.svg) [Resources ](https://www.awa.asn.au/resources) > [Latest News ](https://www.awa.asn.au/resources/latest-news) > Food and fashion draining worlds water supply wateraid # Food and fashion draining world’s water supply: WaterAid Mar 25, 2019 | 2 mins read ![User Icon](https://www.awa.asn.au/hubfs/website-assets-2021/icons/icon-user.svg "User Icon") by Water Source Products Australians might take for granted, like a cotton t-shirt or the avocado on their toast, are making it harder for marginalised communities around the world to access clean water, a new report from WaterAid warns. According to the report, [*Beneath the Surface: The State of the World’s Water 2019*](https://www.wateraid.org/us/media/wateraids-world-water-day-report-shows-hidden-cost-of-consumer-products), which was released ahead of [World Water Day](http://54.252.223.120/community/public-health/reflections-on-world-water-day-2019/), four billion people across the globe live in areas of physical water scarcity, where for at least part of the year, demand for water exceeds supply. These countries are often producers of items with considerable ‘water footprints’ (the amount of freshwater used in the production of an item), which are exported to high-income countries. For example, cotton grown and produced in India has a water footprint of 22,500L/KG. Meanwhile, one billion Indians live with water scarcity.    Avocados are another thirsty crop, with a water footprint of about 2000L/KG, while an average cup of coffee, which contains about 200ml of water, about takes 140L to produce. WaterAid Chief Executive Rosie Wheen called on consumers to be more mindful in their purchasing habits and said agricultural use of water “should not be prioritised over people’s ability to get water daily for their basic needs.'' “An urgent understanding is needed to ensure that the push for economic development through exports of food and clothing do not imperil current and future generations’ access to water,” Wheen [said](https://www.wateraid.org/au/articles/our-food-and-fashion-are-draining-water-away-from-the-poor). “There can be no sustainable economic development without sustainable and equitable access to water.” Wheen also acknowledged water issues closer to home, including the ongoing drought in New South Wales and that Australia is on track to face high water stress by 2040. “It’s the same crisis in a different location. We need to resolve the crisis everywhere,” she said. “When you consider our experiences with droughts and water restrictions, Australians have a unique and personal insight into issues of water shortages and that helps us empathise with those most vulnerable to water scarcity.” # MDBA calls attention to issues at home The unique Australian insight into water scarcity was also acknowledged by the Murray-Darling Basin Authority (MDBA), which chose World Water Day to kickoff a series of seminars on water reform in Australia. Director of water advisory firm Aither, Will Fargher, who spoke at the MDBA’s first event, said the world looks to Australia for solutions to water scarcity and drought. “The [Murray-Darling Basin Plan](http://54.252.223.120/environment/natural-environment/murray-darling-basin-authority-moves-jobs-to-regions-to-improve-river-management/) might not be perfect, but Australia has made significant progress and we continue to do a lot of things right,” he said. “Many countries are dealing with the same kind of challenges as we are, and are looking to our experience in the implementation of difficult reforms. “Australia is recognised as a world leader in responding to water scarcity through its policies and approaches.” [World Water Day](https://www.worldwaterday.org/) is celebrated on 22 March each year. [ World Water Day ](https://www.awa.asn.au/resources/latest-news/tag/world-water-day) [ Water Shortage ](https://www.awa.asn.au/resources/latest-news/tag/water-shortage) [ WaterAid ](https://www.awa.asn.au/resources/latest-news/tag/wateraid) [ Sustainable Development Goals (SDGs) ](https://www.awa.asn.au/resources/latest-news/tag/sustainable-development-goals) [ Rosie Wheen ](https://www.awa.asn.au/resources/latest-news/tag/rosie-wheen) [ Global Water Crisis ](https://www.awa.asn.au/resources/latest-news/tag/global-water-crisis) [ Natural Environment ](https://www.awa.asn.au/resources/latest-news/tag/natural-environment) [ WASH ](https://www.awa.asn.au/resources/latest-news/tag/wash) [ Murray-Darling Basin Authority (MDBA) ](https://www.awa.asn.au/resources/latest-news/tag/murray-darling-basin-authority) Share [![email icon](https://www.awa.asn.au/hubfs/website-assets-2021/icons/icon-dark-sandstone-email.svg "email icon") ](mailto:?subject=Food%20and%20fashion%20draining%20world’s%20water%20supply:%20WaterAid&body=Check%20out%20https://www.awa.asn.au/resources/latest-news/environment/natural-environment/food-and-fashion-draining-worlds-water-supply-wateraid) [![facebook-icon](https://www.awa.asn.au/hubfs/website-assets-2021/icons/icon-dark-sandstone-facebook.svg "facebook icon") ](https://www.facebook.com/sharer/sharer.php?u=https://www.awa.asn.au/resources/latest-news/environment/natural-environment/food-and-fashion-draining-worlds-water-supply-wateraid) [![LinkedIn icon](https://www.awa.asn.au/hubfs/website-assets-2021/icons/icon-dark-sandstone-linkedin.svg "LinkedIn icon") ](https://www.linkedin.com/shareArticle?mini=true&url=https://www.awa.asn.au/resources/latest-news/environment/natural-environment/food-and-fashion-draining-worlds-water-supply-wateraid) [![Twitter icon](https://www.awa.asn.au/hubfs/website-assets-2021/icons/icon-dark-sandstone-twitter.svg "Twitter icon") ](https://twitter.com/home?status=https://www.awa.asn.au/resources/latest-news/environment/natural-environment/food-and-fashion-draining-worlds-water-supply-wateraid) ## RELATED NEWS ### [ Notes from the 2019 WaterNZ Conference ](https://www.awa.asn.au/resources/latest-news/business/partnerships/notes-from-the-2019-waternz-conference) Mark Trembath Mark Trembath crosses the ditch to report on the 2019 WaterNZ conference. [ Read Full Paper ](https://www.awa.asn.au/resources/latest-news/business/partnerships/notes-from-the-2019-waternz-conference) ### [ Aussie runner rallies international community for action on water ](https://www.awa.asn.au/resources/latest-news/environment/natural-environment/aussie-runner-rallies-international-community-for-action-on-water) Water Source Highlighting the challenges we face in achieving water for all, water activist and Thirst CEO Mina Guli left Ozwater’19 delegates… [ Read Full Paper ](https://www.awa.asn.au/resources/latest-news/environment/natural-environment/aussie-runner-rallies-international-community-for-action-on-water) [![](https://www.awa.asn.au/hs-fs/hubfs/source%20global.jpg?width=352&name=source%20global.jpg) ](https://www.awa.asn.au/resources/latest-news/source-global-convenes-water-leaders) ### [ Source Global Convenes Water Leaders as Part of Landmark United Nations Water Conference in New York ](https://www.awa.asn.au/resources/latest-news/source-global-convenes-water-leaders) Alex Polson Image: Kim Starkey from King Philanthropies, Patty Mills Team Mills Foundation Mina Guli Cody Friesen and Will Sarni. [ Read Full Paper ](https://www.awa.asn.au/resources/latest-news/source-global-convenes-water-leaders) Advertising --- ### Subscribe to our newsletters Sign up to get the latest news and insights from us Advertising --- ![white arrow pointing upwards](https://www.awa.asn.au/hubfs/website-assets-2021/icons/awa-white-arrow-up.svg) Top [![Footer-logo-02](https://www.awa.asn.au/hubfs/Footer-logo-02.svg) ](https://www.awa.asn.au/) The **Australian Water Association** acknowledges the Traditional Custodians across Australia, where we live, work and play, for their deep connection to our precious waters and land. We pay our respects to Elders past and present, and the ancestors who have cared, protected and nurtured Country for many thousands of years.   Aboriginal and Torres Strait Islander people should be aware that this website may contain images, voices, and names of people who have passed away. Please [let us know ](mailto:membership@awa.asn.au)if anything on the site causes distress. - [About us](https://www.awa.asn.au/about) - [International](https://www.awa.asn.au/programs/international) - [Principal Members](https://www.awa.asn.au/membership) - [Resources](https://www.awa.asn.au/resources) - [Jobs Board](https://www.careersinwater.com.au/jobs) Branches [ ACT ](https://awa-asn-14568786-hs-sites-com.sandbox.hs-sites.com/local-branch/act) [ NSW ](https://awa-asn-14568786-hs-sites-com.sandbox.hs-sites.com/local-branch/nsw) [ NT ](https://awa-asn-14568786-hs-sites-com.sandbox.hs-sites.com/local-branch/nt) [ QLD ](https://awa-asn-14568786-hs-sites-com.sandbox.hs-sites.com/local-branch/qld) [ SA ](https://awa-asn-14568786-hs-sites-com.sandbox.hs-sites.com/local-branch/sa) [ TAS ](https://awa-asn-14568786-hs-sites-com.sandbox.hs-sites.com/local-branch/tas) [ VIC ](https://awa-asn-14568786-hs-sites-com.sandbox.hs-sites.com/local-branch/vic) [ WA ](https://awa-asn-14568786-hs-sites-com.sandbox.hs-sites.com/local-branch/wa) [ IWAA ](https://awa-asn-14568786-hs-sites-com.sandbox.hs-sites.com/local-branch/iwaa) Subscribe to our newsletter Follow us [![nav-icon-facebook](https://www.awa.asn.au/hubfs/website-assets-2021/icons/nav-icon-facebook.svg) ](https://www.facebook.com/australianwater) [![nav-icon-instagram](https://www.awa.asn.au/hubfs/website-assets-2021/icons/nav-icon-instagram.svg) ](https://www.instagram.com/australianwaterassociation/) [![nav-icon-youtube](https://www.awa.asn.au/hubfs/website-assets-2021/icons/nav-icon-youtube.svg) ](https://www.youtube.com/c/australianwaterTV) [![nav-icon-twitter](https://www.awa.asn.au/hubfs/website-assets-2021/icons/nav-icon-twitter.svg) ](https://twitter.com/AustralianWater) [![nav-icon-linkedin](https://www.awa.asn.au/hubfs/website-assets-2021/icons/nav-icon-linkedin.svg) ](https://au.linkedin.com/company/australian-water-association) [![nav-icon-flickr](https://www.awa.asn.au/hubfs/website-assets-2021/icons/nav-icon-flickr.svg) ](https://www.flickr.com/photos/133291504@N03/albums) Australian Water Association PO Box 841, Chatswood NSW 2057 Phone [ + 61 2 9436 0055 ](tel:+%2061%202%209436%200055) ABN: 78 096 035 773 [ Contact us ](https://www.awa.asn.au/contact-us) Copyright 2025 - Australian Water Association - [ Terms of Use ](https://www.awa.asn.au/terms-of-use) | [ Privacy ](https://www.awa.asn.au/privacy-policy) | Sitemap