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Rapper promotes water sustainability in the NT

Power and Water Corporation has enlisted the star power of 2019 Young Australian of the Year rap artist Baker Boy to help raise awareness of sustainable water use practices in the Northern Territory (NT). 

Water Demand Manager at Power and Water Jethro Laidlaw said Baker Boy, who grew up in Maningrida and Millingimbi, is an excellent example for young students learning about where water comes from and Aboriginal peoples’ cultural connection to water.

“Baker Boy is a great role model and we hope having him as the face of our program will encourage young people to save water where they can,” Laidlaw said.

“We want the next generation to understand where their water comes from and the very important role they have in making sure water continues to flow from the taps.

“In remote communities, preserving water helps allow people to continue to live on Country, and in the major centres, it’s important we all start to value tap water more.”

The utility has created a series of videos with Baker Boy, which aim to provide an engaging learning experience about water and encourage responsible use of the precious resource.

“These new programs are also a great opportunity for students to learn from Aboriginal elders and Power and Water experts even though they are practising physical distancing,” Laidlaw said.

Baker Boy said he was proud to be part of the initiative, which he considered important to the continued cultural understanding and appreciation of water.

“I hope these videos can inspire the kids to take control of their environment. We can't live on Country without water and we need our next gen to learn how to take care of it and not waste it,” he said.

“Learning where water comes from and how the whole water process works empowers our youth with knowledge.”

The videos will complement storybooks as part of the That’s My Water! curriculum unit created by Power and Water Corporation to educate the next generation of water users.